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A podcast about the history of Apple. In each episode, hosts Graham Bower and Charlie Sorrel explore the story behind a different Apple product, and consider what it tells us about where the company may be heading next.

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If you want to support the show, you can do that by shopping at our merch store on Teepublic, featuring retro-geek designs by Graham.

Apple Maps – the unnecessary apology

Apple Maps – the unnecessary apology

Apple Maps launched alongside the original iPhone in 2007. Initially, it relied on map data from Google. But in 2012, when the two companies became smartphone rivals, Apple was forced to find an alternative data source. Opting to build its own map platform in-house,...

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Mac OS X – how Steve Jobs saved Apple’s crown jewel

Mac OS X – how Steve Jobs saved Apple’s crown jewel

In 1996, Apple was in serious trouble. The Mac was almost obsolete. Its multitasking was flaky, it couldn’t handle multiple processors, and it kept crashing. Sales were tanking as users switched to Windows NT in droves. Apple appointed a new CEO, Gil Amelio, to turn...

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iPhone 4 – Apple’s most painful product launch

iPhone 4 – Apple’s most painful product launch

When Steve Jobs announced the iPhone 4 at WWDC 2010, it surprised no one. Tech blog Gizmodo had already spilled the tea two months earlier by publishing photographs of a lost prototype. Jobs was furious, but he found a way to turn the situation to his advantage. ...

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iWork – Steve Jobs’ secret weapon

iWork – Steve Jobs’ secret weapon

Steve Jobs was famous for his keynote presentations, which combined showmanship with beautifully designed slides to generate his trademark ‘reality distortion field.’ But what few people knew at the time was, he didn’t use a Mac to produce those slides. Not until...

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