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Apple Maps – the unnecessary apology

Apple Maps – the unnecessary apology

Apple Maps launched alongside the original iPhone in 2007. Initially, it relied on map data from Google. But in 2012, when the two companies became smartphone rivals, Apple was forced to find an alternative data source. Opting to build its own map platform in-house,...
iWork – Steve Jobs’ secret weapon

iWork – Steve Jobs’ secret weapon

Steve Jobs was famous for his keynote presentations, which combined showmanship with beautifully designed slides to generate his trademark ‘reality distortion field.’ But what few people knew at the time was, he didn’t use a Mac to produce those slides. Not until...